Serenity Kids vs Plum Organics · Bay Area shelf head-to-head
Serenity Kids and Plum Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Serenity Kids carries more Brand PowerSerenity Kids is in more Bay Area grocersSerenity Kids fields the deeper lineupSerenity Kids sits further up the premium end
Serenity Kids
Plum Organics
56
brand power
48
33
products
24
2
categories
2
18
grocers
12
$1.42
price per oz
68.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Serenity Kids▭ Plum Organics
Distribution · 30% of score75·50
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Serenity Kids
only Plum Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Serenity Kids · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Serenity Kids · Plum Organics
