Seventh Generation vs Method · Bay Area shelf head-to-head
Seventh Generation and Method, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Method is in more Bay Area grocersMethod fields the deeper lineupSeventh Generation sits further up the premium end
Seventh Generation
Method
35
brand power
38
5
products
14
1
categories
2
3
grocers
4
64.2¢
price per fl oz
75.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seventh Generation▭ Method
Distribution · 30% of score13·17
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seventh Generation
no top category Method doesn’t also play in.
only Method
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Seventh Generation · 2
only Method · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seventh Generation · Method
