Sfoglini vs Marella · Bay Area shelf head-to-head
Sfoglini and Marella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sfoglini is in more Bay Area grocersMarella fields the deeper lineupSfoglini sits further up the premium end
Sfoglini
Marella
23
brand power
24
7
products
23
1
categories
3
2
subcategories
10
6
grocers
5
55.8¢
price per oz
45.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sfoglini▭ Marella
Distribution · 30% of score25·21
S
M
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sfoglini
no top category Marella doesn’t also play in.
only Marella
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Marella · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sfoglini · Marella
