Shine Water vs Hint · Bay Area shelf head-to-head
Shine Water and Hint, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hint carries more Brand PowerHint is in more Bay Area grocersHint fields the deeper lineup
Shine Water
Hint
28
brand power
49
14
products
29
1
categories
3
2
grocers
11
14.0¢
price per fl oz
17.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shine Water▭ Hint
Distribution · 30% of score8·46
S
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shine Water
no top category Hint doesn’t also play in.
only Hint
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Shine Water · 0
no exclusive doors — everywhere Shine Water is, Hint is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shine Water · Hint
