Shine Water vs Lemon Perfect · Bay Area shelf head-to-head
Shine Water and Lemon Perfect, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lemon Perfect is in more Bay Area grocersShine Water fields the deeper lineupShine Water sits further up the premium end
Shine Water
Lemon Perfect
28
brand power
26
14
products
6
1
categories
2
2
grocers
5
14.0¢
price per fl oz
17.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shine Water▭ Lemon Perfect
Distribution · 30% of score8·21
S
L
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score69·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shine Water
no top category Lemon Perfect doesn’t also play in.
only Lemon Perfect
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Shine Water · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shine Water · Lemon Perfect
