Signature Pet vs Redbarn · Bay Area shelf head-to-head
Signature Pet and Redbarn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redbarn carries more Brand PowerRedbarn is in more Bay Area grocersRedbarn fields the deeper lineup
Signature Pet
Redbarn
25
brand power
34
12
products
23
2
categories
3
1
grocers
4
$5.08
avg price
$13.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Signature Pet▭ Redbarn
Distribution · 30% of score4·17
S
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Signature Pet
no top category Redbarn doesn’t also play in.
only Redbarn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Signature Pet · 0
no exclusive doors — everywhere Signature Pet is, Redbarn is too.
only Redbarn · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Signature Pet · Redbarn