Silk Road vs Taylors Of Harrogate · Bay Area shelf head-to-head
Silk Road and Taylors Of Harrogate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylors Of Harrogate carries more Brand PowerTaylors Of Harrogate is in more Bay Area grocersTaylors Of Harrogate fields the deeper lineupSilk Road sits further up the premium end
Silk Road
Taylors Of Harrogate
22
brand power
48
9
products
30
1
categories
2
5
subcategories
4
8
grocers
15
95.2¢
price per item
19.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Silk Road▭ Taylors Of Harrogate
Distribution · 30% of score33·63
S
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Silk Road
no top category Taylors Of Harrogate doesn’t also play in.
only Taylors Of Harrogate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Silk Road · 1
only Taylors Of Harrogate · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Silk Road · Taylors Of Harrogate