Silk Road vs Twinings · Bay Area shelf head-to-head
Silk Road and Twinings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twinings carries more Brand PowerTwinings is in more Bay Area grocersTwinings fields the deeper lineupSilk Road sits further up the premium end
Silk Road
Twinings
22
brand power
47
9
products
54
1
categories
1
5
subcategories
6
8
grocers
14
95.2¢
price per item
32.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Silk Road▭ Twinings
Distribution · 30% of score33·58
S
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Silk Road
no top category Twinings doesn’t also play in.
only Twinings
no top category Silk Road doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Silk Road · 2
only Twinings · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Silk Road · Twinings
