Simpli vs Truroots · Bay Area shelf head-to-head
Simpli and Truroots, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simpli carries more Brand PowerSimpli is in more Bay Area grocersSimpli fields the deeper lineupTruroots sits further up the premium end
Simpli
Truroots
44
brand power
26
15
products
6
5
categories
2
8
subcategories
3
8
grocers
7
83.6¢
price per oz
74.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simpli▭ Truroots
Distribution · 30% of score33·29
T
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simpli
only Truroots
no top category Simpli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simpli · Truroots
