Simply Desserts vs Bird's · Bay Area shelf head-to-head
Simply Desserts and Bird's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Desserts carries more Brand PowerSimply Desserts is in more Bay Area grocersSimply Desserts fields the deeper lineupSimply Desserts sits further up the premium end
Simply Desserts
Bird's
31
brand power
12
9
products
2
2
categories
1
7
grocers
2
$3.57
avg price
$7.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Desserts▭ Bird's
Distribution · 30% of score29·8
B
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Desserts
only Bird's
no top category Simply Desserts doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply Desserts · 6
only Bird's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Desserts · Bird's