Simply Desserts vs Dr. Oetker · Bay Area shelf head-to-head
Simply Desserts and Dr. Oetker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Desserts is in more Bay Area grocers
Simply Desserts
Dr. Oetker
31
brand power
27
9
products
8
2
categories
2
2
subcategories
3
7
grocers
4
$3.57
avg price
$5.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Desserts▭ Dr. Oetker
Distribution · 30% of score29·17
D
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Desserts
only Dr. Oetker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply Desserts · 5
only Dr. Oetker · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Desserts · Dr. Oetker