Simply Desserts vs Jell-o · Bay Area shelf head-to-head
Simply Desserts and Jell-o, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jell-o carries more Brand PowerJell-o is in more Bay Area grocersJell-o fields the deeper lineupSimply Desserts sits further up the premium end
Simply Desserts
Jell-o
31
brand power
58
9
products
71
2
categories
4
7
grocers
11
$3.48
price per oz
94.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Desserts▭ Jell-o
Distribution · 30% of score29·46
J
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Desserts
no top category Jell-o doesn’t also play in.
only Jell-o
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Simply Desserts · 4
only Jell-o · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Desserts · Jell-o
