Simply Gum vs Extra · Bay Area shelf head-to-head
Simply Gum and Extra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Extra carries more Brand PowerExtra fields the deeper lineupExtra sits further up the premium end
Simply Gum
Extra
33
brand power
39
8
products
14
2
categories
1
9
grocers
9
24.1¢
price per item
24.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Gum▭ Extra
Distribution · 30% of score38·38
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Gum
only Extra
no top category Simply Gum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Gum · Extra
