Simply Gum vs Spry Sugar Free Gum · Bay Area shelf head-to-head
Simply Gum and Spry Sugar Free Gum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Gum
only Spry Sugar Free Gum
no top category Simply Gum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Spry Sugar Free Gum is, Simply Gum is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Gum · Spry Sugar Free Gum
