Simply Potatoes vs Reser's Fine Foods · Bay Area shelf head-to-head
Simply Potatoes and Reser's Fine Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reser's Fine Foods carries more Brand PowerSimply Potatoes is in more Bay Area grocersReser's Fine Foods fields the deeper lineup
Simply Potatoes
Reser's Fine Foods
29
brand power
38
7
products
20
1
categories
4
1
subcategories
5
7
grocers
3
$5.96
avg price
$8.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Potatoes▭ Reser's Fine Foods
Distribution · 30% of score29·13
S
R
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Potatoes
no top category Reser's Fine Foods doesn’t also play in.
only Reser's Fine Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply Potatoes · 5
only Reser's Fine Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Potatoes · Reser's Fine Foods
