Simplyfuel vs Margot's Morsels · Bay Area shelf head-to-head
Simplyfuel and Margot's Morsels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Margot's Morsels carries more Brand PowerMargot's Morsels is in more Bay Area grocers
Simplyfuel
Margot's Morsels
10
brand power
19
2
products
4
1
categories
1
2
grocers
7
$13.46
avg price
$12.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simplyfuel▭ Margot's Morsels
Distribution · 30% of score8·29
S
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simplyfuel
no top category Margot's Morsels doesn’t also play in.
only Margot's Morsels
no top category Simplyfuel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simplyfuel · Margot's Morsels