Sinbad Foods vs Epicurean Solutions · Bay Area shelf head-to-head
Sinbad Foods and Epicurean Solutions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Epicurean Solutions carries more Brand PowerEpicurean Solutions is in more Bay Area grocersEpicurean Solutions sits further up the premium end
Sinbad Foods
Epicurean Solutions
20
brand power
30
5
products
7
2
categories
3
3
subcategories
3
2
grocers
3
61.2¢
price per oz
78.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sinbad Foods▭ Epicurean Solutions
Distribution · 30% of score8·13
S
E
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sinbad Foods
no top category Epicurean Solutions doesn’t also play in.
only Epicurean Solutions
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sinbad Foods · 1
only Epicurean Solutions · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sinbad Foods · Epicurean Solutions
