Singing Pastures vs New Primal · Bay Area shelf head-to-head
Singing Pastures and New Primal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Primal carries more Brand PowerNew Primal is in more Bay Area grocersNew Primal fields the deeper lineupSinging Pastures sits further up the premium end
Singing Pastures
New Primal
15
brand power
25
3
products
8
2
categories
1
2
grocers
4
$2.78
price per oz
$2.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Singing Pastures▭ New Primal
Distribution · 30% of score8·17
N
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Singing Pastures
only New Primal
no top category Singing Pastures doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Singing Pastures · 1
only New Primal · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Singing Pastures · New Primal
