Sinto Gourmet vs Wild West Ferments · Bay Area shelf head-to-head
Sinto Gourmet and Wild West Ferments, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sinto Gourmet carries more Brand PowerSinto Gourmet is in more Bay Area grocersSinto Gourmet fields the deeper lineupWild West Ferments sits further up the premium end
Sinto Gourmet
Wild West Ferments
39
brand power
34
14
products
8
3
categories
4
4
subcategories
4
12
grocers
8
52.8¢
price per oz
84.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sinto Gourmet▭ Wild West Ferments
Distribution · 30% of score50·33
W
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pickles3 vs 1 SKUs
1% of shelf
only Sinto Gourmet
only Wild West Ferments
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sinto Gourmet · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sinto Gourmet · Wild West Ferments
