Skyhill vs Noosa · Bay Area shelf head-to-head
Skyhill and Noosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Noosa carries more Brand PowerNoosa is in more Bay Area grocersNoosa fields the deeper lineupSkyhill sits further up the premium end
Skyhill
Noosa
12
brand power
45
3
products
33
1
categories
2
3
grocers
13
$1.74
price per oz
46.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skyhill▭ Noosa
Distribution · 30% of score13·54
S
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skyhill
no top category Noosa doesn’t also play in.
only Noosa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skyhill · Noosa
