Slap Ya Mama vs Frank's Redhot® · Bay Area shelf head-to-head
Slap Ya Mama and Frank's Redhot®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frank's Redhot® carries more Brand PowerFrank's Redhot® is in more Bay Area grocersFrank's Redhot® fields the deeper lineupSlap Ya Mama sits further up the premium end
Slap Ya Mama
Frank's Redhot®
16
brand power
45
4
products
20
2
categories
2
3
subcategories
5
4
grocers
15
$1.03
price per fl oz
58.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Slap Ya Mama▭ Frank's Redhot®
Distribution · 30% of score17·63
S
F
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Slap Ya Mama
only Frank's Redhot®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Slap Ya Mama · 1
only Frank's Redhot® · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Slap Ya Mama · Frank's Redhot®