Slate vs Owyn · Bay Area shelf head-to-head
Slate and Owyn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Slate carries more Brand PowerSlate is in more Bay Area grocersSlate fields the deeper lineup
Slate
Owyn
45
brand power
35
17
products
13
2
categories
2
12
grocers
10
43.4¢
price per fl oz
40.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Slate▭ Owyn
Distribution · 30% of score50·42
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Slate
no top category Owyn doesn’t also play in.
only Owyn
no top category Slate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Slate · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Slate · Owyn
