Smartsweets vs Sour Strips · Bay Area shelf head-to-head
Smartsweets and Sour Strips, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartsweets carries more Brand PowerSmartsweets is in more Bay Area grocersSmartsweets fields the deeper lineup
Smartsweets
Sour Strips
37
brand power
10
13
products
4
2
categories
1
6
subcategories
1
13
grocers
2
$4.38
avg price
$4.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smartsweets▭ Sour Strips
Distribution · 30% of score54·8
S
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smartsweets
only Sour Strips
no top category Smartsweets doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smartsweets · Sour Strips