Smokehouse vs Greenies · Bay Area shelf head-to-head
Smokehouse and Greenies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Greenies carries more Brand PowerGreenies fields the deeper lineupSmokehouse sits further up the premium end
Smokehouse
Greenies
18
brand power
27
7
products
11
2
categories
1
3
grocers
3
$11.16
avg price
$19.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smokehouse▭ Greenies
Distribution · 30% of score13·13
S
G
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smokehouse
only Greenies
no top category Smokehouse doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smokehouse · 1
only Greenies · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smokehouse · Greenies