Smoking Goose vs Negroni · Bay Area shelf head-to-head
Smoking Goose and Negroni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Negroni is in more Bay Area grocers
Smoking Goose
Negroni
29
brand power
32
9
products
10
4
categories
3
6
subcategories
5
1
grocers
5
$10.83
avg price
$14.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smoking Goose▭ Negroni
Distribution · 30% of score4·21
S
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smoking Goose
only Negroni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smoking Goose · 0
no exclusive doors — everywhere Smoking Goose is, Negroni is too.
only Negroni · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smoking Goose · Negroni
