Smucker's vs Sunday Night · Bay Area shelf head-to-head
Smucker's and Sunday Night, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersSmucker's fields the deeper lineupSunday Night sits further up the premium end
Smucker's
Sunday Night
65
brand power
24
50
products
4
3
categories
1
7
subcategories
1
15
grocers
6
49.4¢
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smucker's▭ Sunday Night
Distribution · 30% of score63·25
S
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smucker's
only Sunday Night
no top category Smucker's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smucker's · Sunday Night
