Snack Factory vs Snyder's Of Hanover · Bay Area shelf head-to-head
Snack Factory and Snyder's Of Hanover, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snack Factory is in more Bay Area grocersSnyder's Of Hanover fields the deeper lineupSnack Factory sits further up the premium end
Snack Factory
Snyder's Of Hanover
47
brand power
48
15
products
24
2
categories
2
16
grocers
12
65.9¢
price per oz
49.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snack Factory▭ Snyder's Of Hanover
Distribution · 30% of score67·50
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snack Factory
only Snyder's Of Hanover
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snack Factory · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snack Factory · Snyder's Of Hanover
