Snapdragon vs Mike's Mighty Good · Bay Area shelf head-to-head
Snapdragon and Mike's Mighty Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mike's Mighty Good is in more Bay Area grocersSnapdragon fields the deeper lineupMike's Mighty Good sits further up the premium end
Snapdragon
Mike's Mighty Good
39
brand power
36
16
products
12
3
categories
1
3
subcategories
2
10
grocers
14
$2.07
price per oz
$1.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snapdragon▭ Mike's Mighty Good
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snapdragon
only Mike's Mighty Good
no top category Snapdragon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snapdragon · 2
only Mike's Mighty Good · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snapdragon · Mike's Mighty Good
