Snapdragon vs Nissin · Bay Area shelf head-to-head
Snapdragon and Nissin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nissin carries more Brand PowerNissin is in more Bay Area grocersNissin fields the deeper lineupSnapdragon sits further up the premium end
Snapdragon
Nissin
39
brand power
46
16
products
34
3
categories
1
10
grocers
11
$2.07
price per oz
48.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snapdragon▭ Nissin
Distribution · 30% of score42·46
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snapdragon
only Nissin
no top category Snapdragon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snapdragon · 3
only Nissin · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snapdragon · Nissin
