Snapple vs Capri Sun · Bay Area shelf head-to-head
Snapple and Capri Sun, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapple is in more Bay Area grocersSnapple fields the deeper lineup
Snapple
Capri Sun
38
brand power
37
39
products
22
2
categories
4
9
subcategories
6
9
grocers
8
15.0¢
price per fl oz
9.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snapple▭ Capri Sun
Distribution · 30% of score38·33
C
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snapple
only Capri Sun
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snapple · 2
only Capri Sun · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snapple · Capri Sun
