Snickers vs Toblerone · Bay Area shelf head-to-head
Snickers and Toblerone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snickers carries more Brand PowerSnickers is in more Bay Area grocersSnickers fields the deeper lineupToblerone sits further up the premium end
Snickers
Toblerone
43
brand power
26
19
products
8
3
categories
1
4
subcategories
1
14
grocers
11
$1.11
price per fl oz
$1.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snickers▭ Toblerone
Distribution · 30% of score58·46
T
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Toblerone
no top category Snickers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snickers · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snickers · Toblerone
