Snickers vs Up-up Chocolate · Bay Area shelf head-to-head
Snickers and Up-up Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snickers carries more Brand PowerSnickers is in more Bay Area grocersSnickers fields the deeper lineupUp-up Chocolate sits further up the premium end
Snickers
Up-up Chocolate
43
brand power
12
19
products
3
3
categories
1
4
subcategories
1
14
grocers
2
$4.81
avg price
$6.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snickers▭ Up-up Chocolate
Distribution · 30% of score58·8
U
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Up-up Chocolate
no top category Snickers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snickers · Up-up Chocolate