Snyder's Of Hanover vs Snack Factory · Bay Area shelf head-to-head
Snyder's Of Hanover and Snack Factory, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snack Factory is in more Bay Area grocersSnyder's Of Hanover fields the deeper lineupSnack Factory sits further up the premium end
Snyder's Of Hanover
Snack Factory
48
brand power
47
24
products
15
2
categories
2
12
grocers
16
49.3¢
price per oz
65.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snyder's Of Hanover▭ Snack Factory
Distribution · 30% of score50·67
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snyder's Of Hanover
only Snack Factory
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snyder's Of Hanover · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snyder's Of Hanover · Snack Factory
