Snyder's Of Hanover vs Stellar Snacks · Bay Area shelf head-to-head
Snyder's Of Hanover and Stellar Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snyder's Of Hanover fields the deeper lineupStellar Snacks sits further up the premium end
Snyder's Of Hanover
Stellar Snacks
48
brand power
44
24
products
12
2
categories
1
12
grocers
12
49.3¢
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snyder's Of Hanover▭ Stellar Snacks
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snyder's Of Hanover
only Stellar Snacks
no top category Snyder's Of Hanover doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snyder's Of Hanover · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snyder's Of Hanover · Stellar Snacks
