So Good So You vs Kefir Lab · Bay Area shelf head-to-head
So Good So You and Kefir Lab, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kefir Lab is in more Bay Area grocersSo Good So You fields the deeper lineup
So Good So You
Kefir Lab
39
brand power
39
15
products
11
2
categories
2
3
subcategories
3
6
grocers
9
$2.53
price per fl oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ So Good So You▭ Kefir Lab
Distribution · 30% of score25·38
S
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only So Good So You
only Kefir Lab
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only So Good So You · 3
only Kefir Lab · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: So Good So You · Kefir Lab
