So Good So You vs Vive Organic · Bay Area shelf head-to-head
So Good So You and Vive Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only So Good So You
no top category Vive Organic doesn’t also play in.
only Vive Organic
no top category So Good So You doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere So Good So You is, Vive Organic is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: So Good So You · Vive Organic
