Soap Works Co. vs Sof · Bay Area shelf head-to-head
Soap Works Co. and Sof, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sof is in more Bay Area grocers
Soap Works Co.
Sof
27
brand power
30
16
products
15
2
categories
2
1
grocers
2
90.3¢
price per oz
92.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Soap Works Co.▭ Sof
Distribution · 30% of score4·8
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Soap Works Co.
only Sof
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Soap Works Co. · 0
no exclusive doors — everywhere Soap Works Co. is, Sof is too.
only Sof · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Soap Works Co. · Sof
