Sof vs Soap Works Co. · Bay Area shelf head-to-head
Sof and Soap Works Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sof is in more Bay Area grocers
Sof
Soap Works Co.
30
brand power
27
15
products
16
2
categories
2
2
grocers
1
92.8¢
price per oz
90.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sof▭ Soap Works Co.
Distribution · 30% of score8·4
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sof
only Soap Works Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sof · 1
only Soap Works Co. · 0
no exclusive doors — everywhere Soap Works Co. is, Sof is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sof · Soap Works Co.
