Lining them up…
Sogo Snacks and Archer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Archer doesn’t also play in.
no top category Sogo Snacks doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Sogo Snacks is, Archer is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sogo Snacks · Archer
3 products in the catalog·22 products in the catalog
spans 1 category·spans 1 category
~1% average share on the shelves it competes on·~6% average share on the shelves it competes on