Sol-ti vs Suja Organic · Bay Area shelf head-to-head
Sol-ti and Suja Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Suja Organic carries more Brand PowerSol-ti is in more Bay Area grocersSuja Organic fields the deeper lineupSol-ti sits further up the premium end
Sol-ti
Suja Organic
39
brand power
48
14
products
32
2
categories
2
6
subcategories
5
12
grocers
11
$1.65
price per fl oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sol-ti▭ Suja Organic
Distribution · 30% of score50·46
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Health Drinks1 vs 1 SKUs
only Sol-ti
no top category Suja Organic doesn’t also play in.
only Suja Organic
no top category Sol-ti doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sol-ti · Suja Organic
