Sol-ti vs Vive Organic · Bay Area shelf head-to-head
Sol-ti and Vive Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vive Organic carries more Brand PowerVive Organic is in more Bay Area grocersVive Organic fields the deeper lineupVive Organic sits further up the premium end
Sol-ti
Vive Organic
39
brand power
50
14
products
18
2
categories
2
6
subcategories
2
12
grocers
13
$1.65
price per fl oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sol-ti▭ Vive Organic
Distribution · 30% of score50·54
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sol-ti
no top category Vive Organic doesn’t also play in.
only Vive Organic
no top category Sol-ti doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sol-ti · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sol-ti · Vive Organic
