Solaray vs Armra · Bay Area shelf head-to-head
Solaray and Armra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solaray carries more Brand PowerArmra is in more Bay Area grocersArmra sits further up the premium end
Solaray
Armra
37
brand power
22
3
products
4
3
categories
3
3
subcategories
4
2
grocers
3
$28.22
avg price
$3.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Solaray▭ Armra
Distribution · 30% of score8·13
A
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Solaray
only Armra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Solaray · 1
only Armra · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Solaray · Armra