Solely: Dried Fruit vs Made In Nature · Bay Area shelf head-to-head
Solely: Dried Fruit and Made In Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Made In Nature carries more Brand PowerMade In Nature is in more Bay Area grocersMade In Nature fields the deeper lineup
Solely: Dried Fruit
Made In Nature
12
brand power
43
2
products
15
1
categories
2
1
subcategories
10
8
grocers
16
$1.47
price per oz
$1.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Solely: Dried Fruit▭ Made In Nature
Distribution · 30% of score33·67
S
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Solely: Dried Fruit
no top category Made In Nature doesn’t also play in.
only Made In Nature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Solely: Dried Fruit · 1
only Made In Nature · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Solely: Dried Fruit · Made In Nature