Solely: Dried Fruit vs Mariani · Bay Area shelf head-to-head
Solely: Dried Fruit and Mariani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mariani carries more Brand PowerSolely: Dried Fruit is in more Bay Area grocersMariani fields the deeper lineupSolely: Dried Fruit sits further up the premium end
Solely: Dried Fruit
Mariani
12
brand power
35
2
products
17
1
categories
3
1
subcategories
11
8
grocers
6
$1.47
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Solely: Dried Fruit▭ Mariani
Distribution · 30% of score33·25
S
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Solely: Dried Fruit
no top category Mariani doesn’t also play in.
only Mariani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Solely: Dried Fruit · 5
only Mariani · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Solely: Dried Fruit · Mariani