Solely: Dried Fruit vs Mavuno Harvest · Bay Area shelf head-to-head
Solely: Dried Fruit and Mavuno Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mavuno Harvest carries more Brand PowerMavuno Harvest is in more Bay Area grocersMavuno Harvest fields the deeper lineupMavuno Harvest sits further up the premium end
Solely: Dried Fruit
Mavuno Harvest
12
brand power
48
2
products
32
1
categories
4
1
subcategories
10
8
grocers
13
$1.47
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Solely: Dried Fruit▭ Mavuno Harvest
Distribution · 30% of score33·54
S
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Solely: Dried Fruit
no top category Mavuno Harvest doesn’t also play in.
only Mavuno Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Solely: Dried Fruit · 2
only Mavuno Harvest · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Solely: Dried Fruit · Mavuno Harvest
