Sonora Grande vs Tia Lupita · Bay Area shelf head-to-head
Sonora Grande and Tia Lupita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tia Lupita carries more Brand PowerTia Lupita is in more Bay Area grocersTia Lupita sits further up the premium end
Sonora Grande
Tia Lupita
13
brand power
27
2
products
4
2
categories
3
3
grocers
9
61.8¢
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sonora Grande▭ Tia Lupita
Distribution · 30% of score13·38
S
T
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sonora Grande
no top category Tia Lupita doesn’t also play in.
only Tia Lupita
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sonora Grande · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sonora Grande · Tia Lupita