Sonreir vs Equator · Bay Area shelf head-to-head
Sonreir and Equator, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator is in more Bay Area grocersEquator fields the deeper lineup
Sonreir
Equator
43
brand power
45
4
products
27
3
categories
1
3
subcategories
3
2
grocers
16
65.1¢
price per fl oz
60.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sonreir▭ Equator
Distribution · 30% of score8·67
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sonreir
only Equator
no top category Sonreir doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sonreir · 0
no exclusive doors — everywhere Sonreir is, Equator is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sonreir · Equator