Soom vs Mid East · Bay Area shelf head-to-head
Soom and Mid East, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mid East carries more Brand PowerMid East fields the deeper lineupSoom sits further up the premium end
Soom
Mid East
14
brand power
37
2
products
15
1
categories
7
1
subcategories
9
4
grocers
4
77.9¢
price per oz
58.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Soom▭ Mid East
Distribution · 30% of score17·17
S
M
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Soom
no top category Mid East doesn’t also play in.
only Mid East
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mid East · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Soom · Mid East