Sour Strips vs Smartsweets · Bay Area shelf head-to-head
Sour Strips and Smartsweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartsweets carries more Brand PowerSmartsweets is in more Bay Area grocersSmartsweets fields the deeper lineup
Sour Strips
Smartsweets
10
brand power
37
4
products
13
1
categories
2
1
subcategories
6
2
grocers
13
$4.04
avg price
$4.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sour Strips▭ Smartsweets
Distribution · 30% of score8·54
S
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sour Strips
no top category Smartsweets doesn’t also play in.
only Smartsweets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sour Strips · 0
no exclusive doors — everywhere Sour Strips is, Smartsweets is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sour Strips · Smartsweets