Sown vs Laird Superfood · Bay Area shelf head-to-head
Sown and Laird Superfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Laird Superfood carries more Brand PowerLaird Superfood is in more Bay Area grocersLaird Superfood fields the deeper lineupLaird Superfood sits further up the premium end
Sown
Laird Superfood
23
brand power
48
5
products
29
1
categories
5
1
subcategories
8
9
grocers
11
$7.99
avg price
$10.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sown▭ Laird Superfood
Distribution · 30% of score38·46
S
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sown
no top category Laird Superfood doesn’t also play in.
only Laird Superfood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sown · 3
only Laird Superfood · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sown · Laird Superfood
